Apple Intros Apple TV 4K

13 September, 2017, 00:41 | Author: Barbara Daniel
  • Box Office. Directed by Rohit Dhawan the action packed

Cupertino-based tech giant Apple on Wednesday announced the launch of its next-generation streaming device with 4K Ultra HD resolution, called the "Apple TV 4K" at its annual iPhone launch event at the Steve Jobs Theatre in in Apple Campus, Cupertino.

Under the hood you'll find the iPad Pro's A10X fusion chip, providing 2X CPU performance and 4X GPU performance too over last year's model.

Apple TV 4K starts at $179 and will be available September 22.

Apple TV 4K user interface is different, says Apple thanks to HDR and 4K.

Apple TV was announced to the world on September 2006 - more then ten years ago now - with the working name of iTV (which was eventually dropped due to a certain British broadcaster). For the first time, developers could write apps specifically for the Apple TV. In addition to Ultra HD, the new set-top provides support for high dynamic range (HDR) video, which greatly expands the color depth available on displays.

With 4K finally being baked into the Apple TV, Apple has caught up with competitors like Amazon, Google and Roku, which already do or soon will offer 4K-enabled streaming devices.

Eddy Cue, Apple's senior vice president of internet software, shows the new Apple TV product.

But wait, what about improvements to the Siri Remote? If you get most of your movies, music, and TV shows through iTunes, the Apple TV is made for you.

The Apple TV 4K demo featured the ATM robbery scene from Spider-Man: Homecoming.

Apple has long had big ambitions for changing the way we watch TV.

"Apple TV goes beyond entertainment to help deliver on Apple's vision of the smart home". The current Apple TV uses the A8 chip, which was launched alongside the iPhone 6 and iPhone 6 Plus in 2014, but that isn't capable of 4K video playback. The standard Apple TV with 32GB of storage drops to $149. The box supports both Dolby Vision and HDR 10; with this, viewers get to enjoy content that has a greater dynamic range that ordinary television and movies. It runs the latest TVOS.

This year we got a single sign-on mode, plus (for US users) a global search tool to help you find any programme you want.

Stay tuned to IGN for more from Apple's ongoing conference.

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