Apple buys wireless charging firm, aims for 'effortless' device recharging

26 October, 2017, 01:17 | Author: Darren Santiago
  • Apple buys NZ's PowerbyProxi

Apple has bought wireless charging specialist from New Zealand, the NZ Herald reported, without disclosing any financial details.

PowerbyProxi, founded by Fady Mishriki and Greg Cross in 2007, is a spin-off of a University of Auckland project that has gained worldwide recognition for the development of wireless charging systems, based on the Wireless Power Consortium's future Qi wireless standard.

Tech firms Belkin and Mophie have both already developed wireless chargers designed for iPhone 8 which Apple sells.

This is one of those rare instances where Apple openly confirmed the purchase instead of saying it occasionally buys smaller companies.

Dan Riccio, Apple's senior vice president of hardware engineering, called the acquisition a "great addition as Apple works to create a wireless future", according to Stuff. Neither company has revealed the value of the deal.

"We want to bring truly effortless charging to more places and more customers around the world", he said.

Ten-year-old PowerbyProxi is a spinout of the University of Auckland and it is focused on developing wireless charging and power transfer products.

The company is owned by a who's who of local and global investors led by VC fund Movac with 20 per cent and founder Fady Mishriki with 18 per cent.

AirPower, which is due for release next year, is a wireless charing mat that can simultaneously charge up to three of the new glass-back Apple products at once. The iPhones use the same Qi wireless-power standard as Samsung's Galaxy devices.

It's an open secret that Apple is already having difficulty shifting the iPhone 8 models it recently launched due to their essential lack of new features.

How will PowerbyProxi help Apple? .



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