Whole Foods Locations in New England Hit by Credit Card Breach

06 October, 2017, 00:46 | Author: Barbara Daniel
  • Whole Foods Breach				
						
		
													
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Here's disappointing news for all of us who believed we could hang on to some of our whole paychecks while shopping at Whole Foods, thanks to the Amazon takeover that seemed to bring immediate (and pretty substantial) price cuts.

Trader Joe's and Sprouts Farmers Market Inc have been hit hardest by customer defections since Amazon.com Inc (AMZN.O) cut prices at Whole Foods, a data analytics firm said on Tuesday.

Customers appear to be sticking around after the price cut. Target Corp (TGT.N) saw 3 percent of customers visit Whole Foods while Costco Wholesale Corp (COST.O) and Safeway both saw 2 percent. In all, traffic was 17 percent higher during the week after the price reductions, and was four percent higher about two weeks after the lower prices began. In the first month, the parent company's site sold around $1.6m in Whole Foods store-brand products in its first month as owner.

Still, a 4.6% gain in store traffic simply because Amazon bought them is nothing but positive news for Whole Foods, whose sales trends had been going the wrong way for the past few years.

Whole Foods recently made headlines for cutting prices on a variety of popular grocery items. The price reductions were insufficient to attract new kinds of customers, as the report found new customer demographics (including income levels and distance driven to a given store) largely matched those of existing customers. When Whole Foods Market learned of this, the company launched an investigation, obtained the help of a leading cyber security forensics firm, contacted law enforcement and is taking appropriate measures to address the issue."Other regional locations affected include Philadelphia and Wynnewood, Montgomery County". The analysis by research firm Gordon Haskett measured prices between August 28 and September 26.

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