Amazon Prime Video finally lands on the Apple TV

08 December, 2017, 01:44 | Author: Darren Santiago
  • There's No Great Reason to Buy an Amazon Fire TV Anymore

Amazon, the world's largest online retailer, does not stock Google products including Google Chromecast, which competes with the Amazon Fire TV line, and Google Home, which competes with Amazon Echo.

Yesterday, Apple sent out a press release announcing that the drought was over: Amazon Prime Video would now roll out on Apple TV. Amazon's support for HDR is also ideal for those with an Apple TV 4K, as the set-top box supports Dolby Vision.

The Prime Video app for the Apple TV supports numerous Apple TV features, this included Siri and the TV app, this allows you to search for videos on Prime from the main TV interface. Browsing can be achieved simply by drilling down through specific apps and services in the traditional manner, but the Apple TV 4K is much easier to use if you use the Siri remote's voice search facility.

Google admitted that the move was retaliatory.

Why would Amazon suddenly decide to play nice with Apple but not with YouTube?

Attention Fire TV owners: YouTube might soon disappear from your Amazon streaming device. The controller gives you a headphone jack for private listening and hands-free queries with Google Assistant.

The video-streaming access fight has been brewing for some time. If they manage to reach an agreement chances are you will still get to watch YouTube on Amazon devices after December 31st. It's already possible to stream Netflix through Apple TV, as well as NOW TV and BBC iPlayer by downloading the apps. Where movies are not available for streaming via a Prime subscription, the app often says that the content can instead be purchased or rented. You're paying for the experience - in particular, integration and syncing with other Apple gadgets. "Google is setting a disappointing precedent by selectively blocking customer access to an open website".

While Apple, Google and Amazon all bicker with each other about how they deliver and distribute each other's products and services, other streaming platforms are also increasingly tetchy about the way the big three tech/web giants organise their respective platforms so to favour their own music and video services. That's it. There's no optical audio output or any other socket, which is a shame because there's certainly room for an HDMI passthrough, which would come in useful for cramming multiple 4K devices into a potentially limited number on the back of your TV.

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