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Facebook officially starts testing pre-roll ads on Watch

16 December, 2017, 06:00 | Author: Kristen Ingram
  • Facebook to use its News Feed to push more videos to users

The update is relatively small (and most users probably won't even notice), but it's yet another way for Facebook to push video content - and also use its unknown troves of user data to keep people on the platform. What's more, we will also get a see new episodes of a show if we have watched previous episodes of the show.

Approximately noone on the entire internet wants to click on a video and immediately watch an advertisement, but Facebook wants to try pre-rolls out to see if it works well enough to strike a happy tone with both publishers and viewers.

Taken together, the changes underscore Facebook's pivot from the one-off videos that popularized the medium on its social network to the episodic series that the company has been investing in to cultivate a more TV-like audience and attract TV-level ad dollars. It appears to be subsidizing those costs with the new pre-roll ads, as well as mid-roll ads that play in the middle of programming, like traditional commercials.

Starting in January, they won't be included in any videos shorter than 3 minutes, and the first ad won't pop up until at least a minute into whatever riveting content you're consuming. The ads will last six seconds and only show up before videos you seek out in Facebook's Watch section. It [Facebook] said the initial test it carried out showed that satisfaction improved by 18 percent when Ad Breaks were delayed.

The company will only allow live video ad breaks on pages with more than 50,000 followers, removing ads from people who post live videos on their profile. It would be safe to say that the average Facebook user may be spending more time consuming video content than anything else.

One of the advertising changes announced by Facebook may also increase the time spent on the platform. There is a reason video game live streamers have begun considering Facebook as a viable alternative to the likes of Twitch and YouTube Gaming.

With this new update, we are likely to see videos that Facebook thinks we want to watch. He has also developed tools to monitor brands' early adoption of live-streaming apps, compare Yahoo's and Google's search designs and examine the NFL's YouTube and Facebook video strategies.

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