Google Reportedly Pulling YouTube From Amazon FireTV, Echo Show

08 December, 2017, 02:00 | Author: Julian Swanson
  • Echo Show loses You Tube support Fire TV will soon follow

This unsafe game of one-upmanship reportedly began a few months ago when Alphabet pulled YouTube app access from Amazon's Echo Show device. Anything that Amazon does on its end to make its digital video offerings harder to stream through Google platforms and devices will also do nothing but hurt both camps.

However, Amazon's command of online shopping - eMarketer estimates it has 44 per cent of the USA market - is a threat to Google's sales of other gadgets such as its Nest connected home products.

'But Amazon doesn't carry Google products like Chromecast and Google Home, doesn't make Prime Video available for Google Cast users, and last month stopped selling some of Nest's latest products.

In September, Google cut off YouTube from the Amazon Echo Show, which had displayed videos on its touchscreen without video recommendations, channel subscriptions and other features. Amazon and Google, which is owned by Alphabet Inc, square off in many areas, from cloud computing and online search, to selling voice-controlled gadgets like the Google Home and Amazon Echo Show. The Show, unveiled in May, lets you scan your calendar for things like appointments and view weather forecasts.

Last month, Amazon was able to bring back YouTube support on the Echo Show, albeit through a workaround. The new app also overlays voice controls, which Google says violates the company's Terms of Service.

"It should be about users of Google and Amazon, not Google and Amazon", a person familiar with Google's thinking told CNET.

Because of the many difficulties between the two companies, Google is no longer inclined to continue YouTube support for Amazon's devices.

The feud between Amazon and Google is escalating, and consumers may soon notice it in a pretty big way. Unless a truce is reached, YouTube will stop working on Fire TV on January 1. Though Google Home has offered some competition - especially during the post-Thanksgiving shopping season, during which it offered huge discounts on their products - Amazon is still the smart speaker-maker of choice. Then again, Amazon shouldn't be forced to add Chromecast support to its streaming player. Apple TV owners are only now able to access movies and videos they subscribe to through Amazon Prime or paid for through Amazon's online-video stores, which rivals iTunes, even though both have been on the market for years. We hope to resolve this with Google as soon as possible.

However, its reasons for blocking Prime Video from casting, and for taking down Nest products (owned by Google's parent company, Alphabet Inc.) from sale, are less clear.

"When Amazon first made the Echo widely available in 2015, many weren't sure what to make of the product...." However, Google could change its mind if Amazon is willing to collaborate.



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