Instagram to now show 'recommended posts' in home feed

31 December, 2017, 03:44 | Author: Barbara Daniel
  • New Instagram test adds posts your friends like into your feed

Instagram is boosting content discovery with a new section that will bring up posts that are "recommended for you" in your feed. Instagram explains that these recommendations are based on "posts liked by accounts you follow".

While you scroll through your Instagram feed, you may now see posts of people that you don't follow. "Hiding" the posts will not permanently remove them from the main feed but it will hide them until the user has gone through all of the posts from accounts they are actually following. What's quite surprising is that Instagram has not made an official announcement about this new feature.

Recommended posts might transform the way users interact with content on their feeds. The best you can do in case you don't want to see these posts is to hide the feature temporarily.

This isn't the first time that Instagram has rolled out a recommended feature, but previously users had to go to the Explore section of the app to find recommended posts and videos. One of the largest one since the company chose to switch the standard chronological feed style to algorithmic one along with the introduction of applications.

Instagram has been rolling out new features over the past months, with one of them being the ability to follow hashtags in the same way that users would when viewing accounts.

However, the new feature does not vary much from the old one.

It can deter users who prefer separate feeds. These posts are recommended for you based on your likes. The most visible of all being the new follow hashtags feature that was introduced back in November. "With a single tap of the Direct icon, you can send your own live video - or a live video you're watching - to a friend or a group of friends to encourage them to join in the fun", said Instagram in a blog post.

The internet is pretty mixed on the idea of the Recommended for You section - some saying it's an interesting idea, and others saying it just adds more clutter to their feed.

Dear @instagram please put everything back in chronological order and stop doing the recommended posts.

Geoff is the Founder and Editor-in-Chief of We are Social Media.



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