Snapchat Plans to Implant Its Video Stories Everywhere Online

29 December, 2017, 02:07 | Author: Darren Santiago
  • Snapchat Plans to Implant Its Video Stories Everywhere Online

The report states that the company has hired former senior vice president and global head of video at News Corp Rahul Chopra. With the new feature, the company hopes that Stories will see more exposure and ideally help Snapchat, to grow.

Though Stories Everywhere hasn't been officially announced yet, Cheddar claims to have spoken to a person close to the matter who says that the wheels are in motions.

While Stories Everywhere is still a feature under development, it would be Chopra's job to figure out how exactly to market the new feature effectively if they are to increase their user base. His job will be to figure out how to share Snapchat content in places outside of the app, which would be a pretty big change from the way things now operate. Snapchat includes professionally produced content by media companies like NBC News and Viacom, as well as stories comprised of user-submitted snaps and created by an in-house content team.

The move is just one response to their stalling growth, with other moves being a redesigned user interface, a more focused feed and major improvements to their Android application. If you're truly upset, as some Twitter users appear to be, it's probably time to make a New Year's resolution to your Snapchat #engagement levels in 2018. The idea is to make Snapchat an engaging outlet for news, sports and other video verticals. Effectively, Snapchat's Stories Everywhere product is aimed at making it easier to discover videos shared in the app on other websites and apps. Stories Highlights is an addition to your profile where you can save your favourite Stories.

In reality though, you really have to ask yourself if you want your stories published on multiple platforms.

Up until now, Facebook and Instagram have been pretty quick to rip off Snapchat's features.

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