French Shoppers Go Full Black Friday Over Flash Nutella Sale

27 January, 2018, 20:27 | Author: Barbara Daniel
  • Nutella ‘riots’ spread across French supermarkets

A woman had her hair pulled, an elderly lady took a box on her head, and another had a bloody hand. The worker added that one customer got a black eye in the melee. The store slashed the price of Nutella by 70%, bringing it down from €4.50 ($5.59) to €1.40 ($1.74). "We were on the verge of calling the police". In others, the employees knew that things would get nutty (I'm so sorry), and limited the number of jars per customer, or stacked the entire stock near the cash registers.

Hysterical scenes were filmed in several supermarkets across the country operated by the Intermarche chain, which offered massive discounts on jars of Nutella. Some buyers also kept pushing the staff members.

The manager of the Rive-de-Gier store told The Local that "there were lots of people, lots of noise, but the reports of violence were surprising to me - they're not true". "It was like an orgy", he said. Over one million jars have been put up for the special offer. Back in September 2015, a 78-year-old shopper at a Costco in California said that he was punched in the face afteranother customer took too many Nutella waffle samples. Stories of "Nutella riots" began to spread; videos showed crowds of people shoving and yelling in supermarkets, trying to reach the jars.

Ferrero, maker of Nutella, has decried the decision by Intermarché to create such chaos with steep discounting, saying its consequences create confusion and dismay in the minds of consumers.

"We wish to specify that this promotion was decided unilaterally by the Intermarché brand".

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