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LeBron James Blasts H&M for Controversial Ad

11 January, 2018, 08:35 | Author: Sylvester Abbott
  • H&M The Weeknd

Swedish fashion giant H&M has apologised and removed an online ad that has been branded "racist". And we ain't going for it! We, who work at H&M, can only agree. The Toronto native tweeted he was "shocked and embarrassed" and "deeply offended" and would no longer work with the clothing brand. FATBOY SSE posted an wonderful video of him and a group of young black men and women saying "we are not monkeys" and then proclaiming into the camera "I am a king" and "I am a queen". The ruler of the world, an untouchable force that can never be denied!

Another user, Mimicgawd, posted a "fixed" version of the ad, with a reworked slogan that read: "Coolest Kid in the racist ass H&M catalog". "I'm deeply offended and will not be working with @hm anymore".

Representatives for The Weeknd confirmed the singer would end ties with the company.

James posted his thoughts Monday night on Instagram, saying that "African Americans will always have to break barriers".

Today, Oakland-bred rapper G-Eazy followed suit, issuing a lengthy statement terminating his relationship with H&M and calling for H&M and other major brands to become "racially and culturally aware, as well as more diverse at every level". "We have to do better", designer Alex Medina said on Twitter, one of many who voiced their outrage over the advert. "The image has been removed from all online channels and the product will not be for sale in South Africa".

"We sincerely apologize for this image", H&M said in an email sent to CBS MoneyWatch. "We will thoroughly investigate why this happened to prevent this type of mistake from happening again".


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