Overwatch League: Twitch snaps up broadcast rights

13 January, 2018, 01:31 | Author: Darren Santiago
  • Overwatch League

Overwatch has struggled as an esport but yesterday Blizzard's big hope, the new Overwatch League, launched with a bang.

Players will be able to get the home-team jerseys for all 12 of the teams competing in the Overwatch League. People from all over the globe can now watch the matches between their favorite teams as they unfold from Twitch. Millions of "Overwatch" players and fans worldwide can stream all matches exclusively from Twitch after the company signed a multi-year streaming rights with the league.

Later today three more matches are set to happen starting at 5PM PST, and the festivities will run through Saturday night, concluding the first week of the League.

Goldhaber added that the figure was "Much higher than anyone was expecting" and that he was "excited" to see if Overwatch League can sustain this sort of viewership into the future.

Activision Blizzard, along with the likes of Take-Two Interactive TTWO -which is set to tip off its National Basketball Association franchise-backed NBA 2K esports league later this year-hope that these more polished products, which feature official teams in uniforms with fans in attendance and multiple broadcasts in different languages, will attract the average sports fan.

Then there's the risk of Overwatch overkill.

The Overwatch League is the first major global professional esports league with city-based teams across Asia, Europe, and North America.

The matches were: San Francisco Shock vs Los Angeles Valiant, Shanghai Dragons vs Los Angeles Gladiators, and Dallas Fuel vs Seoul Dynasty.

Blizzard will still host streams on its own website, however.

But Blizzard's push to publicize the Overwatch League would be futile if the matches themselves weren't up to scratch.

A number of changes have been made to Overwatch's visual presentation in order to make it easier to follow for the viewer. Blizzard says it will split proceeds on the skins with the teams.

The camera changes are fast-paced but not hard to follow.

ZhanQi TV, NetEase CC, and Panda TV are expected to be the official broadcasting platforms of the Overwatch League in China, providing livestreams, VODs, feature programs, and other exciting esports content to Chinese audiences. It's professional without being sterile - commentators MonteCristo and Erik "DoA" Lonnquist inject a ton of personality into proceedings, making it nearly as enjoyable to listen to as it is to watch. "You have over-the-top advertising opportunities that wouldn't exist in traditional sports". Excelsior won't be at full roster strength for most of the season, but they still boast one of the more complete teams in the league.

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