Amazon Starts Whole Foods Grocery Delivery Service Through Prime Now

09 February, 2018, 05:20 | Author: Barbara Daniel
  • Inc. signage is displayed at a Pop Up store inside the Lakeview Whole Foods Market Inc. store in Chicago Illinois U.S. on Monday Nov. 20 2017

The company is adding groceries from the chain to its Prime Now high-speed delivery service in four markets - Dallas, Virginia Beach, Cincinnati, and Whole Foods' hometown of Austin.

As per Amazon's press release, it seems that the availability of Whole Foods delivery through Prime Now is a bit limited at the start, but presumably it should start to expand later on.

Amazon and Whole Foods are finally down to some proper integration.

It's unclear if Greeley's title will change or whether his appointment will affect Whole Foods CEO John Mackey's role. So as the "Amazonification" of Whole Foods continued after last year's buyout, the question wasn't if Amazon would offer Whole Foods delivery, but when. Acme touts that its orders can be delivered "in as little as 2 hours" and is offering shoppers $10 off plus free delivery on their first online order of $35 or more.

The move is the latest by Amazon to put its stamp on its recent purchase of Whole Foods. According to Amazon VP Stephenie Landry, "the vast majority" of Whole Foods' inventory will be available for home delivery "though not every item". Well, it appears that Amazon has fully embraced the supermarket chain as part of its identity by making goods available for purchase via its Prime Now service. Since then, the companies have introduced Amazon lockers in Whole Foods Market stores. Amazon placed Lockers, secure delivery points for packages, in nearly 400 Whole Foods stores. Further, the research firm estimates that as of January, Amazon accounted for 18% of online grocery sales in the U.S.

Today, the two biggest choke points for consumers when it comes to buying groceries online are cost and scheduling.

The initially-small foray into same-day delivery is just the beginning of what Moody's lead retail analyst Charlie O'Shea calls "unlocking" of the real value of the Whole Foods acquisition.

Tomatoes are pictured at a Whole Foods store in San Diego.

That means you can't mix together items offered by Amazon's shop and Whole Foods' shop and expect them to be delivered together.

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