Amazon uses cash back benefits to entice Prime members to Whole Foods

20 February, 2018, 20:27 | Author: Darren Santiago
  • Amazon Squeezes More Benefits Out of Whole Foods

The Prime Rewards Visa card was introduced just over a year ago to encourage increased spending on Amazon's site, and to push shoppers to sign up for Amazon's $99 per year Prime membership. They receive 2% back when using the card at gas stations, restaurants, and drugstores, and a return of 1% on every other purchase made using the card.

"We are excited to launch the Amazon Rewards Visa Card in our stores, offering benefits to our customers on all of their purchases at Whole Foods Market", said John Mackey, Whole Foods Market co-founder and CEO. Today Amazon announced a new promotion that's aimed at getting Prime members into its numerous Whole Food stores, but this one only applies to those who have a Prime Visa Rewards credit card. Amazon will offer 3% cash back on all Whole Foods purchases to those who don't have a subscription to Prime, so while it may not be as good as 5%, it's still a significant amount of cash back.

The Amazon-ification of Whole Foods continues. It has also rolled up its Treasure Truck deals service to Whole Foods locations, and began delivering Whole Foods groceries through Prime. And one way to do that is by enticing more Amazon Prime members into Whole Foods stores. By making this change, Amazon has aligned the Whole Foods rewards with those offered on Amazon purchases. The retailer paid $13.7 billion last summer for Whole Foods. But last December, reports surfaced that some of those prices had inched higher.

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