Snap paid publishers more than $100 million previous year

09 February, 2018, 05:26 | Author: Barbara Daniel
  • Will Snap Have More Bad News When It Reports Earnings?

Snap has brought in 2,400 people over the last two years, and this year, the focus will be on increasing productivity and "continuing to build an inclusive and creative culture". "We redesigned the Snapchat application, transitioned our Snap Ad business to an auction model, and made changes to our team to improve productivity and collaboration". It added 8.9 million daily active users in the final three months of the year, more than any other quarter of the year. DAUs for all of 2017 rose 18% from a year earlier, reversing a trend of slow growth for the social media platform.

"For the first time, revenue in Q4 from advertisers outside of Ad Age's Top 100 exceeded revenue from the Top 100 Advertisers", Imran Khan, Snap's chief strategy officer, said during the conference call. That indicates that Snap CEO Evan Spiegel's redesign of the Snapchat app, unveiled back in November and still in the progress of rolling out worldwide, may be helping the company reclaim some of its early-stage popularity surges that were damaged, in part, by Facebook's launch of Instagram Stories.

"With our plans for user growth, augmented reality, and content in 2018, I have never been more excited about the future of our business". In Snapchat's earnings call on Wednesday, the company seemed to be looking within the platform to fix problems instead of getting distracted by Instagram, according to Reuters.

"They are in the process of building credibility with Wall Street", said Rich Greenfield, an analyst at BTIG.

He explained that this growth "came at a lower cost than the previous quarter" and that "these are big improvements that show how quickly Snap can scale when our products and our ad business are working well together".

Revenues of $285.7m were up 72 per cent from the year-ago quarter and ahead of the $253m analysts had predicted. Clients bought 90% of the company's inventory via this new tool during the latest quarter.

Shares traded at $17.09 after the bell, up 22 percent, and had traded even higher.

Snap Inc (NYSE:SNAP) shocked Wall Street by beating expectations for daily user growth in Q4, sending its stock soaring after the earnings release. Additionally, the fourth quarter saw significantly more new Android users as a percentage of net additional users than any other quarter in our history.

Snapchat now has 187 million daily active users.

It's that time of the year again when companies share their fourth-quarter results and Snap reports solid growth in North America.

The California-based social media company recently announced their staggering and quite surprising quarter performance; the reports were chart-topping and the positivity continued to extend through the after-hours as their shares managed to climb to the extreme levels.

However, Snap's leadership is confident the resulting increase the number of buyers bidding on inventory will help further its ad revenue growth rate, which was 74% year-over-year during the reporting period.


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