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After Cutting Papa John's NFL Announces Pizza Hut Partnership

03 March, 2018, 06:31 | Author: Sylvester Abbott
  • NFL Papa John's parting ways could hit Peyton Manning in the wallet

Terry Lefton of SportsBusinessDaily.com reported that Pizza Hut will be the league's replacement sponsor, with the deal running for four years and more money than the Papa John's deal.

On Tuesday, Papa John's ended its recently stormy NFL sponsorship after a season in which founder John Schnatter criticized the league's response to players' peaceful protests during the national anthem. He received much backlash and had to apologize.

In total, Papa John's sales were down 3.9 percent between October and December compared with the same time period in 2016.

"NFL stadiums are packed every week but tens of millions of fans are also watching the game at home." said Artie Starrs, President, Pizza Hut U.S., in a statement.

Pizza Hut was happy to step in to fill the void created by Papa John's decision.

The agreement will provide Pizza Hut with a host of exclusive marketing rights and designations that will allow the company to connect its brand with the National Football League, its teams, players, events and partners.

"We will work with the players and league to find a positive way forward", Papa John's said on Twitter.

Louisville-based Papa John's worldwide is ending its long-term sponsorship deal with the NFL, a move that's not surprising after John Schnatter, the company's founder, in November blamed the league's leadership for declining TV ratings and faltering pizza sales.

BC-US-Pizza Hut-NFL, 1st Ld, 118Pizza Hut replaces Papa John's as NFL's pizza sponsorAP Photo NYBZ371, NYBZ372Eds: APNewsNow.

Pizza Hut announced Wednesday it will become the new official pizza sponsor of the NFL. The NFL's own, Roger Goodell said the league is "thrilled to have Pizza Hut". The company pointed to failed promotions and a negative consumer perception. You may have recognized the commercials with former quarterback Peyton Manning.

Schnatter's statements dragged Papa John's into the middle of a polarizing debate, inspiring backlash on the left and support on the right. The multi-year partnership will begin during the 2018 NFL Draft, which happens to be located near the company headquarters in North Dallas.

Since the beginning of the year, Pizza Hut has been been aggressively discounting its pizzas, rolling out contests and offering new rewards in an effort to gain market share from competitors.

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