Google Play Instant will let you try a game without installing it

20 March, 2018, 04:28 | Author: Darren Santiago
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"Everything we've done on Play and Android to support game developers is being extended to several Google products", Purnima Kochikar, who leads business development for Google's Play app store, said in an interview. At its 2018 developer keynote, Google today unveiled an extension of Instant Apps aimed at games. Instead of wasting time downloading and installing a new title - and giving it permissions access - Google Play Instant lets you play without even installing. Some games that now support Play Instant include Clash Royale, Words with Friends 2, Bubble Witch 3 Saga and Panda Pop, as well as a few other titles from Playtika, Jam City, MZ, and Hothead. More games will be available in Google Play Instant later this year.

It's a direction that the Play Games app has been moving in for a while now, but a stylish new "arcade" area that features more animation and video previews as well as a variety of different categories for players to explore.

The company also added some tools to Google Play Console to help developers as they build their games. That was meant for apps to start, and now that feature is extending to games.

Google reports the number of Android users who have installed a game has more than doubled during the previous year. But it's also a competitive field where one hit can make or break a company. It might take a little while for everyone to see the option, and you will want to ensure you have updated it to the latest version from google play.

In addition to today's Google Play Instant GDC announcement, Zynga will host an industry panel on building entertainment experiences for emerging mobile platforms on Tuesday, March 20 as part of the GDC Mobile Summit.

For now, there's only support for a limited number of games (Clash Royale, Words with Friends 2, Bubble Witch 3 Saga and a few others) as the feature is still in closed beta.

They also explained that Google Play Instant removes some of the friction involved in convincing people to download games.

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