New Fitbit Versa takes aim at Apple Watch

14 March, 2018, 06:29 | Author: Darren Santiago
  • Fitbit Versa brings female health tracking and a much-improved design

There is also a Fitbit Versa Special Edition that offers wallet-free payments. If interested in that, you can learn more here.

As for price, the Versa is set to cost £199.99 ($199, about AU$350) in the United Kingdom, which is much cheaper than the Fitbit Ionic, as that started off at £299.95 / $299.95 / AU$449.95.

The Fitbit Versa also has the technical chops to back up their handsome aesthetic, with a solid list of features that includes heart rate monitoring, 50 meter water resistance, on-board music storage, and compatibility with a huge number of watchfaces and apps - making it one of the most impressive Fitbits to date, and even one of the most fully-featured smartwatches in general.

The watch is waterproof up to 50m so you can take it swimming. You can order it in black with a black aluminum case, in gray with a silver aluminum case or in peach with a rose gold aluminum case.

You'll also receive more personalised fitness guidance, with 24/7 heart rate tracking, on-screen workouts, and more exercise modes. The Versa gives the user notifications and quick replies as well as quick pre-populated or curated message replies for Android users. That's an omission serious athletes will have to consider.

Melanie Chase, Fitbit's vice president of marketing, said the Versa is a "great opportunity to bring more women into the smartwatch category", which is about 60 percent male.

Fitbit hopes that all of the various aspects of a person's health that it's now tracking will enable it to unlock a new era of hyper-individualized healthcare. Launching alongside the Ace is a new Fitbit family account that allows parents to keep an eye on activity, and control what apps are connected to the device.

This is all part of Fitbit's push to expand into new demographics. The other is a product designed for kids. The longer you wear Versa and the more information you log into it, the more personalized its communication with you (think: reminders, celebrations, or prompts to take action) becomes over time. While Fitbit has been a staple in fitness technology for years at this point, they have yet to make a significant dent when it comes to luxury smart devices.

Fitbit's big announcement may have been the new Versa smartwatch, but the company is also releasing a much smaller fitness band aimed at children. Fitbit's solution offers more than just a way to track activity-it helps instill healthy habits from an early age, making it fun and rewarding to move more and empowers parents to make health and fitness a family affair.

Fitbit Versa and Ace are available for presale today on Fitbit.com for $199.95 and $99.95, respectively.

She said it could "potentially create one of the largest databases of menstrual health metrics in the world, providing healthcare and research professionals with an unprecedented ability to study menstrual cycles and women's health with real world data".

The move to reboot its smartwatch push comes after a hard holiday shopping season for Fitbit's entire line of watches and trackers. The chunky and inelegant Ionic was unlikely to appeal to all, so the more attractive design of the Versa will certainly help in this regard. After trying the Versa on, I noticed stark differences between Fitbit's new watch and Apple's offering. The most obvious of these is Global Positioning System, which isn't included on the Versa. The Versa doesn't allow you to download songs from Apple Music or Spotify, but it does have enough internal storage to store mp3 files (so you can upload songs directly from an iTunes library, for example, and save them to the smartwatch).

Fitbit Versa shares many features with its predecessor.

As this is a new smartwatch from Fitbit - a brand known for health and fitness wearables - you should probably only consider buying this if you're interested in fitness features. This guides you on how to improve your sleep levels using Fitbit's Sleep Stages tracking, which breaks down your night's sleep into easy to consume stats. This is a huge deal, because all of those metrics are so deeply intertwined. The Fitbit Versa also ships with a more traditional black accessory band.

Stay tuned for a full review of both once we get review units in.

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