New Fitbit Versa takes aim at Apple Watch

14 March, 2018, 06:29 | Author: Darren Santiago
  • Fitbit Versa brings female health tracking and a much-improved design

There is also a Fitbit Versa Special Edition that offers wallet-free payments. If interested in that, you can learn more here.

As for price, the Versa is set to cost £199.99 ($199, about AU$350) in the United Kingdom, which is much cheaper than the Fitbit Ionic, as that started off at £299.95 / $299.95 / AU$449.95.

The Fitbit Versa also has the technical chops to back up their handsome aesthetic, with a solid list of features that includes heart rate monitoring, 50 meter water resistance, on-board music storage, and compatibility with a huge number of watchfaces and apps - making it one of the most impressive Fitbits to date, and even one of the most fully-featured smartwatches in general.

The watch is waterproof up to 50m so you can take it swimming. You can order it in black with a black aluminum case, in gray with a silver aluminum case or in peach with a rose gold aluminum case.

You'll also receive more personalised fitness guidance, with 24/7 heart rate tracking, on-screen workouts, and more exercise modes. The Versa gives the user notifications and quick replies as well as quick pre-populated or curated message replies for Android users. That's an omission serious athletes will have to consider.

Melanie Chase, Fitbit's vice president of marketing, said the Versa is a "great opportunity to bring more women into the smartwatch category", which is about 60 percent male.

Fitbit hopes that all of the various aspects of a person's health that it's now tracking will enable it to unlock a new era of hyper-individualized healthcare. Launching alongside the Ace is a new Fitbit family account that allows parents to keep an eye on activity, and control what apps are connected to the device.

This is all part of Fitbit's push to expand into new demographics. The other is a product designed for kids. The longer you wear Versa and the more information you log into it, the more personalized its communication with you (think: reminders, celebrations, or prompts to take action) becomes over time. While Fitbit has been a staple in fitness technology for years at this point, they have yet to make a significant dent when it comes to luxury smart devices.

Fitbit's big announcement may have been the new Versa smartwatch, but the company is also releasing a much smaller fitness band aimed at children. Fitbit's solution offers more than just a way to track activity-it helps instill healthy habits from an early age, making it fun and rewarding to move more and empowers parents to make health and fitness a family affair.

Fitbit Versa and Ace are available for presale today on for $199.95 and $99.95, respectively.

She said it could "potentially create one of the largest databases of menstrual health metrics in the world, providing healthcare and research professionals with an unprecedented ability to study menstrual cycles and women's health with real world data".

The move to reboot its smartwatch push comes after a hard holiday shopping season for Fitbit's entire line of watches and trackers. The chunky and inelegant Ionic was unlikely to appeal to all, so the more attractive design of the Versa will certainly help in this regard. After trying the Versa on, I noticed stark differences between Fitbit's new watch and Apple's offering. The most obvious of these is Global Positioning System, which isn't included on the Versa. The Versa doesn't allow you to download songs from Apple Music or Spotify, but it does have enough internal storage to store mp3 files (so you can upload songs directly from an iTunes library, for example, and save them to the smartwatch).

Fitbit Versa shares many features with its predecessor.

As this is a new smartwatch from Fitbit - a brand known for health and fitness wearables - you should probably only consider buying this if you're interested in fitness features. This guides you on how to improve your sleep levels using Fitbit's Sleep Stages tracking, which breaks down your night's sleep into easy to consume stats. This is a huge deal, because all of those metrics are so deeply intertwined. The Fitbit Versa also ships with a more traditional black accessory band.

Stay tuned for a full review of both once we get review units in.


  • Betsy DeVos Calls

    Betsy DeVos Calls "60 Minutes" a Waste of a Half Hour

    Students need more options, and we must rethink our approach to education. "And all students means all students". But one kind of school has been left out, she said Sunday on 60 Minutes: schools that are struggling .
    Russian Federation  successfully launched powerful new missile

    Russian Federation successfully launched powerful new missile

    Russian officials said the missile - named after a type of dagger - successfully hit the assigned target, the BBC reports. Russian Air Force technicians preparing MiG-29 fighter jets in Primorsko-Akhtarsk, Krasnodar region.
    Farmers' march reaches Thane, to gherao Assembly on Monday

    Farmers' march reaches Thane, to gherao Assembly on Monday

    We feel that pressure from them may make the government agree to our demands", says Sitaram Pawar, secretary, Kisan Mahasabha. The farmers marched overnight in wake of board examinations on Monday monring and to avoid traffic situation in the city.
  • Miami Beach's Mokai Lounge

    Miami Beach's Mokai Lounge

    The club will face a criminal animal cruelty investigation, Miami Beach Police Chief Daniel Oates told reporters. In the video people can be heard screaming as the horse stumbles and then struggles to get up and right itself.
    Raiders to release high-price CB Smith

    Raiders to release high-price CB Smith

    He then played for the Kansas City Chiefs from 2013-2015 before signing a four-year, $40 million deal with the Oakland Raiders. Starting cornerback TJ Carrie and safety Reggie Nelson are both scheduled to become unrestricted free agents on Wednesday.
    Trump pulls back from big changes to gun laws

    Trump pulls back from big changes to gun laws

    The tepid steps lessened the hopes of gun control advocates that Trump would take a stand in the wake of the Parkland shooting. President Donald Trump speaks at a campaign rally at Atlantic Aviation in Moon Township, Pennsylvania, March 10, 2018.
  • 'Black Panther,' 4 weeks in, tops 'A Wrinkle in Time'

    The others are " The Avengers ", "Avengers: Age of Ultron", "Iron Man 3", and "Captain America: Civil War". In its third week of release, the comedy Game Night rounded out the top five earning $7.9 million.
    Steph Curry had the best reaction to Davidson's surprise tournament berth

    Steph Curry had the best reaction to Davidson's surprise tournament berth

    Joseph's 90-87 on Saturday afternoon in an Atlantic 10 Conference tournament semifinal at the Capital One Arena in Washington. The Cowboys also lost an assistant coach in the Federal Bureau of Investigation scandal.
    Nun in Katy Perry convent case dies in court

    Nun in Katy Perry convent case dies in court

    The nun was appearing in court as part of an ongoing battle with Perry, who offered $14.5 million for a former convent in 2014. Katy Perry is having quite a week. "But, against our will, the Archdiocese removed us to "monetize" our property".
  • In Serena Williams's Comeback, a Familiar Opponent: Venus

    In Serena Williams's Comeback, a Familiar Opponent: Venus

    It was Venus' seventh appearance in the California desert, and third since 2001, after an absence of 15 years. Asked about the semi-final match that never happened, Serena said she has tried to forget. "I'm getting there.
    LI unemployment rises to 4.9 percent from 4.7 percent

    LI unemployment rises to 4.9 percent from 4.7 percent

    The Cayuga County January 2018 unemployment rate of 6.4 percent was up from 6.3 percent for the same month in 2017. Government employment fell by 0.5 percent, according to the Department of Workforce Solutions.
    Amazon Alexa Calling and Messaging Expands to iPads, Android Tablets

    Amazon Alexa Calling and Messaging Expands to iPads, Android Tablets

    Alexa is Amazon's artificially-intelligent smart assistant platform used in its Echo products and other compatible hardware. Prime members do get a whole lot more than just free shipping though, so be sure to check out the full benefits.


US Lawmaker Resigns After Video of Him Kissing Lobbyist Surfaces
Schneider says despite the leadership upheaval, senate committees will meet and the senate will debate, when necessary this week. The video, which was taken by a customer at the bar the website did not identify, shows the two flirting and kissing.

International Solar Alliance | Must cut risk on solar financing, says PM Modi
UAE-led solar projects have significantly contributed to reducing the cost of opting for solar energy around the world. As many as 62 countries have signed the ISA framework agreement , out which 32 have ratified the pact.

Republicans Say No Evidence Of Collusion, Shut Down House Intel Probe
Democrats have also warned Republicans against shutting down the panel investigation before Mueller's investigation is completed. The aides spoke on condition of anonymity because they were not authorized to speak publicly about the intelligence material.

Banking bill has nothing for Americans, Warren says
But she's also been dogged by the allegation that she has claimed Native American ancestry to advance her academic career. Asked if she will, Warren instead talked about her family and Native American issues.

Vikings have reached out to Drew Brees' agent
Strief thanked the organization for taking a chance on him, adding that he was humbled to play alongside quarterback Drew Brees. Monday is when teams officially can tamper with free agents, and Wednesday is when players officially can sign contracts.

Kylie Jenner Answers Fan Questions About Baby Stormi and Her 'Perfect' Pregnancy
It also goes as far to say the Kardashian-Jenner family bought the $1.4 million Ferrari Travis gifted the new mother. Kris Jenner has finally opened up about to how they were able to keep Kylie Jenner's pregnancy a secret.

Several Security Forces Killed in Taliban Attack in Western Afghanistan
Bakhtawer added that casualty figures were uncertain because intense fighting was continuing at and near the site. Rahimi said 56 militants were killed and dozens of others were injured in the air strikes.

IndiGo cancels 47 flights from Bhubaneswar & other cities
A total of 3 other IndiGo A320Neo planes have been on the ground since February following similar engine problems. We are working to mitigate the Aircraft on Ground (AOG) situation by the end of the second quarter", it added.

Anthony Martial fit for Sevilla clash, says Jose Mourinho
Marcus Rashford rose to the occasion in his first Premier League start since Boxing Day, scoring twice against Liverpool. But it was different at Selhurst and that propelled Jose Mourinho's side to a 2-1 win against Liverpool on Saturday.

Trump stumps for Republican Saccone in tight PA race
For more than an hour before the rally began, Saccone stood near the entrance with his wife, chatting with people as they arrived. Ladies and gentlemen, thank you for being here tonight", Trump said in his more "presidential" voice.