Spotify launched its music streaming service in South Africa

17 March, 2018, 01:53 | Author: Darren Santiago
  • Apple Music now has 38 million subscribers up two million in a month

Spotify co-founder and CEO Daniel Ek along with senior executives Paul Vogel, Seth Farbman and Gustav Sodorstrom spoke about predictions about the company's future and the company's decision to go with an unusual public listing instead of a traditional IPO. This could soon change as the biggest music streaming service in the world, Spotify, could soon make its way into India.

However, Ek hasn't shared any timeline for the launch of Spotify in India. Previous reports have already told us that Spotify has leased office space in Mumbai. However, Amazon's entry with Prime Music has thrown the field wide open, and Spotify - which has a good brand recognition in India, will be looking to take advantage of this. It also has 92 million users of its free, advertising-supported service, which acts to recruit new users to its premium, paid offering.

Spotify shouldn't be too anxious though with 71 million paid subscribers, which is double Apple Music's 36 million subscribers and Amazon Music's 16 million subscribers.

While investors were impressed by the ability of the team to articulate the company mission, it will be the ultimate judgement of the market that counts for Spotify.

Just earlier this week, Spotify made its debut in four new markets, which include Israel, Romania, South Africa and Vietnam. "You won't see us ringing any bells or throwing any parties", when the company finally lists on 3 April, he said.

Spotify further added that they have 308 employees in total, for India, Australia, Singapore, Spain, Brazil, Belgium, Turkey and 20 other countries, by 2017-end. "Instead of a traditional roadshow process focusing on a relatively small group of USA -based institutional investors, we are hosting an Investor Day presentation which will be streamed live and viewable around the world".

"By introducing an all-you-can-eat utility service for a fixed monthly subscription, Spotify offered a clear consumer value proposition that unlocked an audience of customers willing to pay for music and increased revenue across the music ecosystem". Its listing will likely be coveted by investors who are seeking high growth that often comes with big-name, highly valued technology IPOs, which have been rare of late. Music isn't going away, so whoever can lock in listeners now at the dawn of streaming could keep coining off them for decades.



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