Walmart to start selling gourmet meal kits at stores nationwide
07 March, 2018, 11:56 | Author: Darren Santiago
In order to be back in the competition with Amazon, and Jeff Bezos, Walmart is now upping the ante.
Walmart has revealed plans to roll out its new meal kits to more than 2,000 stores this year.
According toCNBC, the step taken by Walmart is just paving how major market shareholders of retail will step into the meal market in the near future, and reach to the customers beyond their store walls.
Walmart will produce and sell pre-portioned meal kits, the retailer announced Monday, in a move likely created to compete with Amazon. In fact, these programs require the subscription, because frequent purchases are required for supplying the necessary items.
Walmart's meal-kit line will be up against Blue Apron, which went public in June, and Amazon also started selling similar meals last July.
Walmart's convenience meal options serve two people and range in price from $8 to $15.
The company says their kits are callable right now in 250 stores. Meals are assembled daily in-store, and among the options are pre-portioned cooking kits available in deli sections that can turn the retailer's rotisserie chickens into meals like chicken fried rice, steak Dijon, basil garlic chicken and pork Florentine. These are exactly the same kits you tend to get through services like Blue Apron, which tend to involve more preparation and more original foods.
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A pretty comparable event for how this could turn out locally would be Superstorm Sandy's effects on October 29, 2012. Rain and snow are in the forecast for the next few days, but the biggest worry might be high, gusting winds.