Amazon, Best Buy partner to offer Fire TV Smart TVs

19 April, 2018, 02:07 | Author: Darren Santiago
  • Best Buy CEO Hubert Joly and Amazon's Jeff Bezos came together Tuesday to discuss the deal

American consumers will be able to purchase these new smart TVs exclusively in Best Buy stores, on BestBuy.com, and for the first time, from Best Buy as a third-party seller on Amazon.com starting in the summer. The two companies said on Wednesday they will sell 11 models as of this summer, including TVs by Toshiba and Best Buy's own Insignia brand. "These Fire Edition smart TVs by Insignia and Toshiba deliver lovely visuals and all the movies and TV shows you love, with an experience that gets better every day with Alexa".

Amazon CEO Jeff Bezos added on Twitter that he "couldn't ask for a better partner" than Best Buy.

The new Fire TV Edition televisions are 4K sets that have Amazon's Fire platform built in.

Best Buy already sells plenty of Amazon products, from Echo speakers to Kindle e-readers to Fire TV streaming devices.

And in the past year, Best Buy has rolled out Amazon Alexa displays, as well as those for Google Home, to 700 stores to better explain how to link those devices to other household gadgets.

If you're confused to hear that Amazon and Best Buy are working together on something, it's because the deal with Best Buy is one that benefits both parties.

"We believe Fire TV Edition further strengthens the growing connection between home theater, home automation and voice control", stated Hubert Joly, Best Buy chairman and CEO. You'll have all of your normal TV functions but with the addition of Fire TV which can access content such as PlayStation Vue, Hulu, Netflix, Vudu, Plex, and more. The highlight feature of the Smart TVs is, of course, the Alexa integration. HDMI ports are available on the TVs to allow users to connect gaming consoles. Best Buy has been forced to invest heavily in its online presence to compete with Amazon, which has generally done a fine job of stealing sales from the big-box retailer.

Each of the new TVs will come with Alexa, the popular virtual assistant, built-in. There's a dedicated section of the home screen for Amazon Prime TV Shows and Movies, plus a nifty remote that can call up Alexa on demand.

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