General Data Protection Regulation enters into application

28 May, 2018, 11:51 | Author: Darren Santiago
  • Businesses slow to tackle new EU privacy law

The European law on data privacy has come into force from today, May 25, 2018. "In the past 18 months, we have taken steps to update our products, policies and processes to provide consumers with clear data on transparency and control over all services we provide within the EU", added he.

U.S. tech firms, and virtually all companies with online operations, will need to comply with the rules if their sites are used in the European Union, or face hefty financial penalties. Thus, most tech companies would rather play it safe and extend the GDPR rules to all users instead of making separate algorithms for European and non-Europeans.

The regulator will continue under the same leadership until the parliament nominates new members. While such monopolies may thus manage to get the consent, smaller businesses and start-ups may not, causing them considerable hurdles in operating, especially because IP address is also regarded a user's personal data under the GDPR. "An entity compliant with GDPR requirements would definitely command more confidence from customers as compared to those who do not", Chakraborty said. "Over the last 18 months, we have taken steps to update our products, policies and processes to provide users with meaningful data transparency and control across all the services that we provide in the European Union".

But it also includes entirely new mandates, such as the right to transfer data from one service provider to another and the right to restrict companies from using personal data. "That's also a really good thing because if you're doing that, it's not just about getting into compliance with GDPR, it's forcing you to become a better marketer".

The GDPR was enforced to set a new standard for data privacy and protection. However, the impact on organisations, including those outside of the European Union, is considerable, with fines of up to €20 million or 4% of annual worldwide turnover, whichever is greater, for breaching the rules.

The new law, however, is susceptible to different interpretations.

Enforcement means that organizations should already be processing personal data in accordance with the GDPR - including provisions for data subject rights. On the same day, Martechtoday.com gives this emphasis: "Recognizing that data can travel well beyond the borders of the EU, GDPR provides protection to EU citizens no matter where their data travels".

For instance, Facebook did not let know the users know about the data leakage back in 2015 with respect to Cambridge Analytica personality quiz.

Non-compliance of GDPR rules can cost companies a fortune - 20 million Euros or four per cent of annual turnover.

Some companies have chosen to go blank in Europe instead of having to comply with the expansive privacy regulations, including websites such as Unroll.me and Klout. Few news sites whose services remained affected in European Union region are - The Los Angeles Times, the Chicago Times, New York Daily News, Chicago Tribune, LA Times, Orlando Sentinel and Baltimore Sun.

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