Hastings Borough Council data breach on eve of new rules

26 May, 2018, 04:41 | Author: Barbara Daniel
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The opposite feeling spread on the screens of many users: tons of "consent boxes" popped up online or in applications, often combined with a threat, that the service can not longer be used if user do [es] not consent.

Many companies have not managed to comply with the rules in time.

The U.K.'s Information Commissioner's Office has all of the information you need on GDPR, but it centers around the protection of personal data. On Friday, a sweeping new directive goes into effect called the General Data Protection Regulation, or GDPR. The reason you're getting all the emails is that most companies have no way of telling who's an European Union resident and who isn't.

Schrems has filed four complaints on behalf of users, levelled at Facebook, Instagram, WhatsApp, and Google's Android, with regard to each service's "take it or leave it" approach to data consent.

Although they had two years to prepare, most waited until the last minute to implement the changes, all while claiming that they're making the changes because they care deeply about your privacy.

We're changing the way that you log in to your GSMArena account. That's a condition that may not be legal in some cases, because that shouldn't qualify as free consent.

Organizations need to obtain active consent from individuals before collecting data in many circumstances and are obligated to report data security breaches to authorities within 72 hours.

European regulators have in the past taken a tough stance of big tech companies not playing by the rules.

A large number of companies - uncertain about the implications of the new rules - asked entire client and contact databases to reconfirm their (already given) consent, as part of their review over the past months of the personal data they hold on customers, employees or general internet users. For example, users can now request that a company delete the information it has stored about them or correct it if it's inaccurate. Under the new laws, companies that don't adequately protect consumer data or misuse it in any way face huge fines.

Companies have to use plain language to explain how they collect and use data.

The right to restrict processing: gives a user (in some circumstances) the option to limit how a company uses their data. In theory, the GDPR going into effect means it will no longer be acceptable for a business operating in Europe to have a click-to-approve policy that's dozens of scrolls long and littered with legalese - they will be required to explain their privacy policies in clear and concise ways every ordinary consumer can understand.

The law will affect all of the EU's 28 member states and a host of major companies that collect and store data on the citizens of those countries. Another lawful reason to email is what is known as "legitimate interest.' Although this comes down to a subjective judgement in the end, if a company is emailing me to pitch a product or service, and it has reason to believe that it is relevant to me, then it can use the 'legitimate interest" reason to email me.

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