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Arab teams' best showing at World Cup is marketing dream for brands

13 June, 2018, 01:08 | Author: Sylvester Abbott
  • North America and Morocco finalists for hosting 2026 World Cup

On 14 June, just a few moments before Russian Federation and Saudi Arabia kick off the 2018 FIFA World Cup, three worldwide stars will thrill the fans in Moscow's Luzhniki Stadium.

Nobody on the team will be more hungry to deliver than coach Juan Antonio Pizzi, who failed to guide Chile to qualification to the World Cup but still managed to make the tournament himself after landing the Saudi gig in November.

The former Take That frontman, best known for the hits Angels and RockDJ, will perform a special duet with Russian soprano Aida Garifullina before the host nation's opening match with Saudi Arabia in Group A.

Federation Internationale de Football Association announced Sunday that it has whittled down the bids for the 2026 World Cup to two finalists, North America and Morocco.

"It's because they sweat like they do on the pitch", said Collina, who refereed the 2002 World Cup final between Brazil and Germany.

The ceremony will begin half an hour before the game kicks off at 6pm local time (4pm BST).

The underlying theme of celebrating not only football but also the host country will be represented by a performance from Garifullina.

The organization is set to earn more than $6 billion in the four-year cycle tied to this year's World Cup, with an estimated profit exceeding $100 million.

"The image that I will be presenting to the whole world will be very symbolic and associated with a dream coming to life".

World Cup assistant referees have been instructed to keep their flag down for tight offside calls in Russian Federation, according to FIFA referees committee chairman Pierluigi Collina.

Sergey Knyazev, a member of the National Association of Event Organisers, reportedly told pro-Kremlin news channel Life News at the time: "This will upset those who previously wanted him to perform, who brought him to Moscow, or wanted him to perform at their events overseas".

Fox Sports has the exclusive broadcasting rights to this year's World Cup, meaning you can catch the matches on Fox, Fox Sports 1, FoxSports.com and via the Fox Sports GO app.

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