IHOP reveals the mystery of IHOb

13 June, 2018, 02:35 | Author: Barbara Daniel
  • Stock Image  Flickr

IHOb first announced its new name on Twitter on June 5, with many speculating that it could be changing its name to "International House of Breakfast", or "Brunch".

Social media was abuzz after the cryptic announcement, but what does the "b" stand for? They wrote, "We're as serious about pancakes as @IHOb is about burgers", with a link to their menu that's got 16 gourmet burgers - and no pancakes.

"The big opportunity for the IHOb brand is to develop our lunch and dinner business". It doesn't seem like any of the restaurant chain's original items will be changed or replaced as a result of the new burgers.

The restaurant chain formerly known as International House of Pancakes, or IHOP, announced last week that it was going to change its name to IHOb.

"I thought the b stood for breakfast". Revamping its burger selection could convince customers to visit later in the day and for more than just hash browns and eggs.

The restaurant's website, still found at www.ihop.com claims their new Ultimate Steakburgers are "un-burgerin"-believable".

Now "IHOP" is be rebranded as "IHOB".

Williams said he has had several people call to ask whether the name would be changed, but overall the rollout has been, "so far so good".

Many speculated the name change was for bacon or for breakfast.

Not really. Rebelez said IHOP will remain family-focused, while Applebee's will still be a place to go with friends to get a beer and watch a game.

Shares of IHOP's parent company Dine Brands were up more than 1 percent Monday.

IHOP's line of burgers, in comparison, is pretty standard fare.

According to Forbes.com, sales for the restaurant chain were flat from 2015-2017, so this is likely a way for the company to try and revitalize its sales. "BURGER KING CHANGED THEIR TWITTER NAME TO PANCAKE KING LMAO THE SHADE", another user tweeted.

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