Instagram launches video streaming service to rival YouTube

24 June, 2018, 18:00 | Author: Darren Santiago
  • Getty Images

Instagram's new video service app is aimed directly at YouTube which will allow creators to upload full-screen videos up to 1-hour in length. He also mentioned that most of the video apps ask people to find and browse through a directory, unlike TV, where people just use to turn it on and start watching their favorite show. It starts playing as soon as you open the app, so you don't have to search to get started.

Instagram, which is owned by Facebook, has just introduced a brand new initiative for "vertical format video", which means it'll be presented in portrait mode rather than landscape, called IGTV. To spur future growth, the company announced a new feature: Instagram television. Viewing the videos is also possible within the Instagram app as well.

Long-form vertical video! Here we are.

Instagram CEO Kevin Systrom made the announcement during an event in San Francisco today, exactly five years after the company first added video to its platform.

There are also some hints of the defunct Vine service in there, appropriate, as some of IGTV's stalwarts like King Bach started on there. There's a button in the top right part of the Instagram app, next to the DM paper airplane, or you can download the app separately. As on YouTube, regular IGTV users may set up their own channel.

What do you think, will you be watching IGTV?

With IGTV, Instagram "begins a new chapter of video", perhaps one that Snapchat actually started quite some time ago. Since then, the video-sharing website has ballooned to a user base of 1.8 billion, becoming a platform for aspiring content creators looking to strike it big.

While I understand the reason IGTV videos are vertical-only (the primary focus is smartphone users), it is a bit short-sighted.

The objective appears to be to monetise the app and create a revenue stream through ads much like what YouTube videos do for Google. All of the longer videos in the IGTV app will also be available to watch in the main Instagram app. We hope it brings you closer to the people and things you love. It also allows you to watch a video that you left off midway. For more on Instagram's new venture, follow here.

Recommended:



Popular

Uruguay downs Saudia Arabia to advance
The La Celeste boss highlighted a key point that many people seem to have forgotten - There are no easy games during a World Cup. Russia's 3-1 win over Egypt on Tuesday means both they and Uruguay have collected maximum points from their two Group A games.

Russia Warns Against Trump's "Disturbing" Plans For US Space
That being said , military involvement in space-related activities has occurred since the dawn of the space era. She noted that Russian Federation and China have proposed an global treaty that would ban space-based weapons.

Why Swiss star's goal celebration enraged Serbia
Switzerland 2-1 Serbia , Shaqiri bags a late victor as Serbia concede one goal lead to suffer a 2-1 defeat. He was tenacious and dogged, and the Swiss defence will be relieved they do not have to face him again.

Brazil, Costa Rica raise eyebrows by playing in away kits
Brazil defender Danilo has been ruled out of Friday's Group E game against Costa Rica with a thigh problem . Lionel Messi's Argentina will be closely watching the 4pm kick-off between Nigeria and Iceland .

Instagram Is Adding Hour-Long Videos to Take on YouTube
The difference between Instagram and IGTV , however, is that the latter pushes vertical videos only and can last up to an hour. The photo-sharing app also announced it would be launching a stand-alone app called IGTV to host these long-form videos.

European Union to impose countertariffs on United States products as of Friday
All told , the $450 billion in potential tariffs would cover almost 90 percent of goods China sends to the United States. Other countries hit by the USA tariffs have also retaliated, raising fears of a global trade war.

Disney Is Reportedly Slamming The Brakes On New 'Star Wars Story' Movies
By planning for the new Johnson trilogy , and Benioff and Weiss series of films, we can look forward to something new and fresh. That means reported plans for Obi-Wan and Boba Fett movies are apparently cosmic dust for now, according to Collider .

Nations defend UN Human Rights Council after United States pullout
But experts say that Washington's decision to leave will make it more hard for the U.S.to advocate for human rights in the future. We have a Constitution. "When they seek to infringe on our national sovereignty, we will not be silent".

Prince Louis to be christened by the Archbishop of Canterbury next month
Kensington Palace confirmed: "Prince Louis will be christened by The Archbishop of Canterbury, the Most Reverend Justin Welby". The announcement comes days after speculation that his Christening would happen between of June and first weeks of July .

Thomas Markle reveals how Prince Harry asked for permission to marry Meghan
When asked by Morgan whether Harry is a Trump supporter, Thomas responded: "I would hope not, but at the time he might have been". Her entire ensemble was from the designer, with a bespoke hat from Queen Elizabeth's favourite hat maker, Philip Treacy.